Editorial Vision
The Advance Handseller was created to give you the most pertinent and helpful information available for selling books. It features a selection of titles the Ingram editorial staff has chosen specifically for their capacity to become the next “big thing” to the independent market. These are not titles that publishers have paid to promote.
While important to the success of your store, we will not include new works from authors who have proven themselves as commercial successes. Instead, we will be working with publishers, literary agents, and book publicists to discover the next sleeper hit or unexpected bestseller... books that you can handsell to success!
Navigating the Newsletter
Each featured title within the Handseller has its own page detailing information the editorial staff feels is important to handselling these titles. Regular fixtures include:
What's It About?: This section will contain a 10- to 15-word description of the book.
Who's Gonna Buy It?: This section will contain a marketable, genre description of the book for customers looking for title comparisons such as "This is a great beach read" or "If you liked The Secret Life of Bees, you'll love this book."
Where Will I See It?: This section will contain national and regional media, when available.
Who's Talking About It?: This section will contain quotes and reviews from pertinent authors and industry leaders, when available.
Why Did She Write It?: This section will contain author interviews, when available.
Why Should I Read It?: This section will contain endorsements from the publicist, agent, or publisher, when available.
How Else Can I Promote It?: This section will contain information on promotional opportunities available, when available.
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