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David Neeleman is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that led to the creation of the airline JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses.
Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire. Neeleman’s principles can be applied to virtually any business in almost every industry.
Praise for Flying High
"If you want to know what it takes to develop a great business—not just an airline—Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman’s amazing personal journey and business innovativeness to life in an interesting and exciting manner."—Dave Sclair, Publisher Emeritus, General Aviation News
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time.... Neeleman’s fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting."—Rinker Buck, aviation journalist and author of Flight of Passage: A Memoir
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